A brand identity, visual strategy, and experiential implementation for an umbrella music company, its artifacts/products, and dedicated trading space for underground sounds on records.
TM
▝▟▐▗▜▝▞ ▙▐▗▛▐▜▜ ™ (𝚅𝚒𝚗𝚢𝚕𝚒𝚜𝚖)
𝙰 𝚍𝚎𝚜𝚒𝚐𝚗-𝚏𝚘𝚛𝚠𝚊𝚛𝚍 𝚒𝚖𝚙𝚛𝚒𝚗𝚝 𝚊𝚗𝚍 𝚌𝚞𝚕𝚝𝚞𝚛𝚎 𝚜𝚙𝚊𝚌𝚎 𝚠𝚑𝚎𝚛𝚎 𝚜𝚘𝚞𝚗𝚍 𝚊𝚗𝚍 𝚜𝚝𝚘𝚛𝚢𝚝𝚎𝚕𝚕𝚒𝚗𝚐 𝚌𝚘𝚎𝚡𝚒𝚜𝚝 𝚊𝚜 𝚊 𝚌𝚘𝚗𝚌𝚎𝚙𝚝𝚞𝚊𝚕 𝚎𝚡𝚙𝚎𝚛𝚒𝚎𝚗𝚌𝚎, 𝚌𝚘𝚖𝚋𝚒𝚗𝚒𝚗𝚐 𝚌𝚊𝚛𝚎𝚏𝚞𝚕𝚕𝚢 𝚌𝚞𝚛𝚊𝚝𝚎𝚍 𝚛𝚎𝚌𝚘𝚛𝚍𝚜 𝚊𝚗𝚍 𝚕𝚒𝚖𝚒𝚝𝚎𝚍-𝚎𝚍𝚒𝚝𝚒𝚘𝚗 𝚎𝚙𝚑𝚎𝚖𝚎𝚛𝚊. 𝚃𝚑𝚎 𝚒𝚖𝚙𝚛𝚒𝚗𝚝 𝚍𝚛𝚊𝚠𝚜 𝚏𝚛𝚘𝚖 𝚝𝚑𝚎 𝚜𝚊𝚖𝚎 𝚟𝚒𝚜𝚞𝚊𝚕 𝚍𝚒𝚜𝚌𝚒𝚙𝚕𝚒𝚗𝚎 𝚊𝚜 𝚝𝚑𝚎 𝚜𝚝𝚞𝚍𝚒𝚘’𝚜 𝚍𝚎𝚜𝚒𝚐𝚗 𝚠𝚘𝚛𝚔—𝚎𝚖𝚙𝚑𝚊𝚜𝚒𝚣𝚒𝚗𝚐 𝚜𝚝𝚛𝚘𝚗𝚐 𝚝𝚢𝚙𝚘𝚐𝚛𝚊𝚙𝚑𝚢, 𝚎𝚡𝚙𝚎𝚛𝚒𝚖𝚎𝚗𝚝𝚊𝚕 𝚏𝚘𝚛𝚖𝚊𝚝𝚜, 𝚊𝚗𝚍 𝚍𝚎𝚎𝚙𝚕𝚢 𝚒𝚗𝚝𝚎𝚗𝚝𝚒𝚘𝚗𝚊𝚕 𝚙𝚛𝚎𝚜𝚎𝚗𝚝𝚊𝚝𝚒𝚘𝚗.
𝙼𝚘𝚛𝚎 𝚝𝚑𝚊𝚗 𝚊 𝚕𝚊𝚋𝚎𝚕, 𝚝𝚑𝚎 𝚜𝚙𝚊𝚌𝚎 𝚎𝚡𝚒𝚜𝚝𝚜 𝚊𝚜 𝚊 𝚙𝚕𝚊𝚝𝚏𝚘𝚛𝚖 𝚏𝚘𝚛 𝚜𝚘𝚗𝚒𝚌 𝚎𝚡𝚙𝚕𝚘𝚛𝚊𝚝𝚒𝚘𝚗—𝚙𝚛𝚎𝚜𝚎𝚛𝚟𝚒𝚗𝚐 𝚞𝚗𝚍𝚎𝚛𝚐𝚛𝚘𝚞𝚗𝚍 𝚊𝚎𝚜𝚝𝚑𝚎𝚝𝚒𝚌𝚜 𝚊𝚗𝚍 𝚊𝚖𝚙𝚕𝚒𝚏𝚢𝚒𝚗𝚐 𝚜𝚞𝚋𝚌𝚞𝚕𝚝𝚞𝚛𝚊𝚕 𝚗𝚊𝚛𝚛𝚊𝚝𝚒𝚟𝚎𝚜 𝚝𝚑𝚛𝚘𝚞𝚐𝚑 𝚜𝚘𝚞𝚗𝚍 𝚊𝚗𝚍 𝚏𝚘𝚛𝚖.
レコード主義
In this iteration, the model concept was an homage to the influence of Japanese record bar and vinyl preservation culture. A series conceived around Osaka, Tokyo, and Kyoto -three cities recent visited and viewed as model destinations for record shops, bars, etc. Each session focuses on the regional flare and fanfare of specialty items and accessories related to record culture and coming from their respective Japanese cities.
「 the 」𝐆 𝐔 𝐈 𝐃 𝐄 𝐒
The printed work for each city
「 the 」𝐒 𝐇 𝐎 𝐏
A concept trading and listening space where customers can dig and hear. Designed in Adobe Dimension and styled with the branded graphic design elements into a experiential vision.
「 record 」 𝐂 𝐑 𝐀 𝐓 𝐄
「 the 」 𝐌 𝐄 𝐑 𝐂 𝐇
The design and visualization of concept products under the branded umbrella.
「 the 」 𝐑 𝐄 𝐂 𝐎 𝐑 𝐃 𝐒
「 art 」 𝐌 𝐈 𝐒 𝐂.
